THE LOGO
360 RAIN Brand Center
Access brand assets, including approved logos, colors, typography, messaging, and visuals.
The 360 RAIN logo captures the platform’s foundation in water through three angled forms that evoke falling raindrops.
Never alter, distort, or reconfigure the logo. To maintain the integrity of the 360 RAIN identity, always use authorized digital artwork. Do not change the angle of the rain bars, separate the icon from the wordmark, or modify the colors.
COLORS
Use these color specifications consistently across the 360RAIN brand. Supporting tints and shades provide added depth, flexibility, and range throughout the system.
Soak
HEX: #3f636d
RGB: (63, 99, 109)
CMYK: (78, 50, 46, 20)
Pantone: 6117 C
Shower
HEX: #7baab8
RGB: (123, 170, 184)
CMYK: (53, 21, 23, 0)
Pantone: 7695 C
Mist
HEX: #c4dce6
RGB: (196, 220, 230)
CMYK: (22, 5, 6, 0)
Pantone: 545 C
Loam
HEX: #a8967e
RGB: (168, 150, 126)
CMYK: (35, 37, 51, 3)
Pantone: 7530 C
Sprout
HEX: #5c7a6b
RGB: (92, 122, 107)
CMYK: (66, 38, 58, 14)
Pantone: 5555 C
Dew
HEX: #e0e1d8
RGB: (224, 225, 216)
CMYK: (11, 7, 13, 0)
Pantone: Cool Gray 1 C
Chaff
HEX: #f4ebdd
RGB: (224, 235, 221)
CMYK: (4, 6, 12, 0)
Pantone: Cloud Dancer
Storm
HEX: #2a383e
RGB: (42, 56, 62)
CMYK: (80, 63, 57, 51)
Pantone: 432 C
TYPOGRAPHY
These font families should be used consistently across all communications and designs. You can access them in the Downloads section below.
Use sentence case for all headlines with Poppins font.
Use ALL CAPS for DM Mono applications, including labels, callouts, navigation, and supporting interface elements.
HEADLINES + SUBHEADS
Poppins Semi-Bold
BODY COPY
Poppins Regular
CALL OUTS + CALLS TO ACTION
DM MONO
MESSAGING
Consistent messaging ensures everyone is speaking about 360 RAIN the same way across sales, marketing, dealer, and customer conversations. Use the Adaptive Application message:
- As a headline, category, or positioning
- To communicate flexibility and control
- To highlight key benefits
- To reinforce autonomous, in-season application
HEADLINE + DESCRIPTION
Adaptive application on your terms.
360 RAIN is an autonomous water and nutrient delivery system configured for your operation.
BRAND DESCRIPTION
360 RAIN is an adaptive application system that autonomously delivers water, nutrients, and manure all season long.
PRODUCT DESCRIPTION
360 RAIN is an adaptive application system that includes an autonomous machine, infrastructure, and app-based control.
The system autonomously delivers water, nutrients, and manure throughout the season while you adapt input selection, application rates, and timing to fit your operation.
AUTONOMOUS APPLICATION TYPES
Water Digestate Nutrients Fertilizer
Manure Byproduct Other
Manure Byproduct Other
INPUTS
Deliver water, nutrients, manure, and other inputs through the autonomous system
RATES
Set and adjust your application rate in the app or create prescription maps for variable rate.
TIMING
No more waiting on labor. Control when every application is made, day or night.
ADAPTIVE APPLICATION FOR
Row Crops
Specialty Crops
Dairy
Hogs
Irregular Fields
VISUALS
Visuals should balance farmer, machine, and field, showing how they work together to make better application decisions.
Photography + Video
- Show both the operation (wide) and the details that matter (tight).
- Highlight equipment in action, emphasizing adaptability and simplicity
- Show the machine in use at all times of day (morning, noon, night)
- Use thoughtful negative space for clear storytelling.
- Represent a range of crops, applications, and operations.
- Show the connection between farmer, machine, and field.
DOWNLOADS
Get access to all 360 RAIN logos, fonts, and variations.
